Gaining Experience Outside the Classroom

I was told once that I would find close friends and likeminded individuals if I join my school's chapter of the American Advertising Federation club. And they were not lying, I have found other students who think like me, who love advertising as much as me, and I have also found life long friends. But all that is not why I stayed, my advertising club gives me an opportunity I could receive nowhere else. 

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The Madison American Advertising Federation, now know as Scratch Pad, gave me the ability to work on integrated marketing campaigns for real companies. Every year we received a new client and new challenges. With every client and challenge, I learn more about adverting and added upon the knowledge I gain in the classroom. In club meetings, we put what we were reading in textbooks into action. 

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In 2019, I was one of our campaign presenters during the National Student Advertising Competition. During this experience, I learned how to present my ideas to superiors in a professional manner. I loved presenting so much I am going to do it again at this year's competition! This year I am a part of the executive board as Media Director. I learned so much on how to research for media buying and how to budget for campaigns. My time in the club was valuable because I gained experience in knowledge for all aspects of campaigns, which broads my overall was of thinking of advertising and marketing. 

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During my senior year, I was elected Executive Copywriter. I adored the role because I got to explore my writing style and learn how to adapt copy for certain media. You can see my writing in the Tinder Campaign - every word written in the plansbook is from me!