Multi-Media Campaign

While designing this outreach campaign, I wanted to create pieces that worked together but still had their own style. When researching The Nature Conservancy, I found shocking statics about the death of our planet. With this information, I decided to utilize beautiful natural landscapes in the campaign to remind the viewer of their love and appreciation for the world around them. By placing horrible statistics and beautiful images together, it creates a juxtaposition that shocks people into action. The call to action, "Help your land grow, donate now!", is a positive action that anyone can do. 

​

All of the images used in this campaign are pictures I have taken. The flyer and poster images are from Maine and the website header is from the Grand Canyon. I created all of the graphics used, such as the graph and website illustrations. I used Adobe InDesign, Photoshop, and Illustrator to complete this campaign.