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Tinder Campaign
My Copywriting Pride and Joy
The objective of the Tinder campaign was to grow brand love and boost registrations and redownload. Our campaign took a unique strategy of reaching our target marketing through their niche hobbies and interest on new media platforms. Entitled the Yeah...and? campaign to embold 18-19 years to not care about what others think and to use their defient nature to find their next great love, BFF or business partner on Tinder.
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Click Here to view the Yeah...and? Plansbook!
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