Please Pick Up After Your Pet 

These PSAs were one-minute mid-roll ads that my group and I wrote, produced, and "acted" in. This assignment is unique because Please Pick Up After Your Pet is not a brand leaving us full rein on what the messaging would be. We had two targets, High Schoolers, and Athletes, so the tone of each PSA was completely different.

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"From You, To You" was our fictional Podcast intended for High Schoolers. The Podcast was meant to seem like two best friends just chatting (or maybe complaining) about normal High School problems like not having a driving license and the dreaded AP classes. The PSA was seamless worked into the Podcast as the two hosts talked about walking to the bus and stepping in dog poop. This story called on other high schoolers to be 'mature' and to pick up after their pet. I was the voice of one of the hosts, Hailey, while my other group member was the voice of Rachel. I also edited the Podcast audio.

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"Huddle Up" was our Podcast for Athletes or more specifically men in their late 20s or early 30s. This Podcast discussed opinions on the latest happenings in the sports world with an easy-going tone. Similar to the other PSA, this too was in the form of a story. Our big idea was "You leave shit, you are shit." The two hosts of this Podcast took this very seriously with their story of encountering shit at a tailgate. You know... nobody better mess up a tailgate. The PSA called the listeners to be prepared when out with their pets and to always pick up what their dog has left behind.

Please listen to the two Podcasts below!